Art Of Marketing

Main OUTCOME of this Key Business Literacy:

Learn about the value and significance of the statements

" Whatever you make, you must be able to sell" and

" If your invention / product / concept has no utility ie cannot be sold, i.e. it is of no use".

This Literacy introduces Marketing as a totally integrated concept with innovation, product design, customer acquisition & customer service and other support functions of the organisation. Furthermore, this Literacy provides the basics of marketing embedded in the key areas of "brick & mortar", internet-based and national culture.

It emphasizes the importance of not just acquiring customers but to grow tribes of Raving Fans. This Key Business Literacy also shows how to develop and implement an effective marketing strategy.